Even though small changes happen all the time, core changes can really impact SEO results – and the performance of webpages. Unfortunately, that means that all of the energy and resources you’ve put into your website until now could be for nothing if you don’t understand and tailor to the latest algorithm updates.
Using the example below, Google explains that it can now understand that the passage from the page (B) better answers the query than the result on the (A). “In this case, our systems were able to highlight a featured snippet, but this improvement applies to how we rank web pages overall.”
The takeaway here is not to optimize your posts for passage ranking, but rather to:
· Structure your webpage content correctly to make indexing easier for Googlebot.
· November 2021 Google updates and dates of significant SERP turbulence:
November Core Update, November 17th 2021: Google has just announced a broad core algorithm update has started to roll out. It will take around two weeks to be completed. Their advice for recovery is in Google’s blog post on core updates.
As is typical of the core updates, the July 2021 core update was a comprehensive update that changed the whole algorithm slightly, but not any single function specifically.
The July 2021 core update rolled out over twelve days, from July 1st to the 12th. Websites that saw their rankings change during that time may attribute this change to the new core update.
If your rankings were negatively impacted, you could always review our SEO best practices.
Google June 2021 core update
The June 2021 core update was the first of two back-to-back monthly updates that Google rolled out midway through 2021. Google decided to release two separate updates because some of the core updates they planned to roll out weren’t ready in June 2021.
Like other Google core updates, the June 2021 update was comprehensive and wide-reaching. It’s likely many sites felt the impact of this update in the form of an impacted SEO ranking.
If your site was impacted by this update, we recommend reviewing Google’s best practices advice to improve your ranking.
Google Page Experience Update (May 2021)
The Google Page Experience Update is revolutionary in the history of Google updates as Google gave us the information about the update LONG in advance. After May of 2021, Google began to officially count user experience as a metric by which they rank websites.
How does Google determine user experience on your site? Several factors are included under the umbrella of “Core Web Vitals.” Factors that the Google algorithm will consider when judging how user-friendly a web page include…